Learnings for Business in times of pandemic

The Corona Virus pandemic that hit the world in early 2020 has so far not only affected lives and health but like any global crises whether financial downturn of 2008 or hurricane Katrina has challenged the global economy in its growth and progress. Much of the socio-economic difficulty arises from reduction or complete stopping of business. Here we will try to understand the learnings about business and the forces shaping it when confronted with acute human crisis threatening the very existence of the human race. But it is said ‘every dark cloud has a silver lining’. So, in these difficulties many businesses saw opportunities to revolutionize. Such learning is only of value if it helps avoid another similar crisis and ensures greater resilience if it still befalls human race. Therefore many are saying that these businesses are ‘recession proof ‘ or ‘recession resistant’