Exploring the presence of network governance in creative industry using social network analysis : A case of BollywoodAbstract: Network governance is a governance structure which comprises mainly of informal social systems instead of rigid and formal bureaucratic systems within firms (Snow, Miles, & Coleman Jr, 2000). Conditions promoting this type of governance have been identified as high demand uncertainity,customized exchanges high in human asset specificity, complex task under time and pressure and frequent exchanges among parties comprising the network (Jones, Hesterly, & Borgatti, 1997). Film industry has been identified in literature as a creative or a cultural industry. Uncertainity in demand, need of diverse skills and infinite variety of the products are key characteristics of creative industries. It is also a difficult industry to gain entry. Apart from core competency informal networks, contacts and socialisation skills also play an important role in career growth. In this paper we explore the presence of network governance structure in Indian Film industry (Bollywood) using secondary data collected from public listing of movie releases. We employ social network analysis to verify the presence of network characteristics. Our findings suggests that Indian film industry has selectivity in network and to some extent it is structured. The structured ties in Bollywood suggest that producers are the main coordinator in Bollywood projects since they are in the most central people in our network. The producer have to build their network in this way to facilitate them to perform their functions more efficiently since they are responsible to bring together the professionals for the film and provide financial backing to the entire project.Length: 3 pages

No abstract is available for this item.