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Empirical examination of online reviews

Author

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  • Praveen Sugathan

    (Indian Institute of Management Kozhikode)

Abstract

Online review has been subjected to extensive research. In this study, we code real reviews to understand how they are used by customers. We used two sets of reviews for two products – a TV and a mobile phone. We selected reviews from the Indian website for a leading global ecommerce platform. Both the TV and mobile phone were launched in India and available only in the country.

Suggested Citation

  • Praveen Sugathan, 2020. "Empirical examination of online reviews," Working papers 360, Indian Institute of Management Kozhikode.
    • Handle: RePEc:iik:wpaper:360
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    File URL: https://www.iimk.ac.in/websiteadmin/FacultyPublications/Working%20Papers/3154IIMK_WPS_360_MM_2020_05_Abstract.pdf?t=56
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    Keywords

    Product Review; Customers; E-commerce;
    All these keywords.

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