Can we compare SMS marketing to traditional marketing communications?
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Cited by:
- Hemant Bamoriya & Rajendra Singh, 2012. "SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 3(1).
- Hemant Bamoriya, 2012. "SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 3(3), pages 17-27, June.
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SMS marketing; mobile phone; SMS advertising effectiveness;All these keywords.
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