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Effectiveness Of Opening Ceremonies Of Oversea Manufacturing Facilities – Lessons From Multinational Corporations Operating In Russia

Author

Listed:
  • Igor Gurkov

    (National Research University Higher School of Economics)

  • Alexandra Kokorina

    (National Research University Higher School of Economics)

  • Zokirzhon Saidov

    (National Research University Higher School of Economics)

Abstract

Opening ceremonies of oversea manufacturing facilities of multinational corporations serve, at the first glance, just as festivities upon successful completion of important industrial projects, but their real meaning is mutual acceptance by foreign investors and by the authorities of host country largely different criteria of efficiency of newly erected facilities. In this respect, public expression of admiration by newly built facilities by highly-ranking representatives of host country authorities is a measure of success of a plant opening ceremony for a foreign investor. Such attitudes of representatives of host country authorities are achieved mostly through carefully planned and properly executed orientation tours on the new premises but also by following familiar symbolic actions of putting in motion.

Suggested Citation

  • Igor Gurkov & Alexandra Kokorina & Zokirzhon Saidov, 2018. "Effectiveness Of Opening Ceremonies Of Oversea Manufacturing Facilities – Lessons From Multinational Corporations Operating In Russia," HSE Working papers WP BRP 59/MAN/2018, National Research University Higher School of Economics.
    • Handle: RePEc:hig:wpaper:59/man2018
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    File URL: https://wp.hse.ru/data/2018/03/06/1165638998/59MAN2018.pdf
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    References listed on IDEAS

    as
    1. Joanna Scott-Kennel & Snejina Michailova, 2016. "Subsidiary internal and external embeddedness: trade-up and trade-off," International Journal of Multinational Corporation Strategy, Inderscience Enterprises Ltd, vol. 1(2), pages 133-154.
    2. Igor Gurkov & Alexandra Kokorina & Zokirzhon Saidov, 2017. "The cul-de-sac of foreign industrial investments to Russia," Post-Communist Economies, Taylor & Francis Journals, vol. 29(4), pages 538-548, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    plant opening ceremonies; organization rituals; foreign direct investments; multinational corporations;
    All these keywords.

    JEL classification:

    • F02 - International Economics - - General - - - International Economic Order and Integration
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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