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Beneficiaries of a place: whose life is better?

Author

Listed:
  • Kirill Rozhkov

    (Higher School of Economics (Russia), Faculty of Management, Department of Company Marketing, professor)

Abstract

The paper shows relationships between characteristics of residents and places where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify place market segments, and profiles of beneficiaries for all the segments on the theoretical level were built. The results of the empirical study partially confirm developed theoretical typologies. Two methods to segment place market are equal only if expectations of population are constant. Study results allow place marketers to identify emerging shifts in the structure of beneficiaries of specific places and predict their further evolution

Suggested Citation

  • Kirill Rozhkov, 2013. "Beneficiaries of a place: whose life is better?," HSE Working papers WP BRP 05/MAN/2013, National Research University Higher School of Economics.
    • Handle: RePEc:hig:wpaper:05man2013
    as

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    File URL: http://www.hse.ru/data/2013/03/23/1295193048/05MAN2012.pdf
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    References listed on IDEAS

    as
    1. Рожков К. Л., 2011. "Целевые Группы, Функции И Измерители Результативности Внутреннего Маркетинга Мест," Проблемы современной экономики, CyberLeninka;Общество с ограниченной ответственностью «Научно-производственная компания «РОСТ», issue 4, pages 232-235.
    2. Wolfgang Ulaga & R. Krishnan, 2002. "Plant location and place marketing: understanding the process from the business customer's perspective," Post-Print hal-00484984, HAL.
    3. Byskov, Steen, 2015. "Importancia de desarrollar los pagos minoristas en el Perú," Revista Moneda, Banco Central de Reserva del Perú, issue 161, pages 6-10.
    4. Kirill Rozhkov, 2012. "Segmentation of inhabitants in place marketing: the case of karelian towns," HSE Working papers WP BRP 02/MAN/2012, National Research University Higher School of Economics.
    5. E Molin & H Oppewal & H Timmermans, 1999. "Group-Based versus Individual-Based Conjoint Preference Models of Residential Preferences: A Comparative Test," Environment and Planning A, , vol. 31(11), pages 1935-1947, November.
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