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The Sony-Ericsson Endeavour, Part I

Author

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  • Sigurdson, Jon

    (European Institute of Japanese Studies)

Abstract

Two losing teams in mobile telecommunications entered into loose talks in the summer of 2000 to join forces – for Ericsson to cut its dreadful losses and for Sony to re-enter the global arena in mobile handsets. Serious discussions followed by the end of the year, although real planning for a full-scale joint venture started only after a Memorandum of Understanding had been signed in April 2001. The two companies brought together complementary resources and made bold statements at the start on October 1 2001. This paper discusses the background and partially covers the implementation process. Sony has been able to considerably broaden its platform for mobile communications which it considers of great significance for its future presence in advanced electronics consumer products and systems. Ericsson has simultaneously departed from consumer products and focused its strategy on mobile infrastructure.

Suggested Citation

  • Sigurdson, Jon, 2004. "The Sony-Ericsson Endeavour, Part I," EIJS Working Paper Series 190, Stockholm School of Economics, The European Institute of Japanese Studies.
    • Handle: RePEc:hhs:eijswp:0190
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    Keywords

    mobile telecommunications; Sony; Ericsson; joint venture; technology strategy; supply-chain-management (SCM);
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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