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Capturing Thoughts, Capturing Minds?

Author

Listed:
  • Nielsen, Janni

    (Department of Informatics, Copenhagen Business School)

Abstract

Think Aloud is cost effective, promises access to the user’s mind and is the applied usability technique. But keep talking is difficult, besides, the multimodal interface is visual not verbal. Eye-tracking seems to get around the verbalisation problem. It captures the visual focus of attention. However, it is expensive, obtrusive and produces huge amount of data. Besides, eye-tracking do not give access to user’s mind. Capturing interface/cursor tracking may be cost effective. It is easy to install, data collection is automatic and unobtrusive and replaying the captured recording to the user and probing about her actions and thoughts open for participatory analysis.

Suggested Citation

  • Nielsen, Janni, 2004. "Capturing Thoughts, Capturing Minds?," Working Papers 2004-14, Copenhagen Business School, Department of Informatics.
    • Handle: RePEc:hhs:cbsinf:2004_014
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    File URL: http://openarchive.cbs.dk/cbsweb/handle/10398/6501
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    More about this item

    Keywords

    usability test; cost effective; unobtrusive; TA; eye and cursor tracking; user experience; participatory analysis;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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