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The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition

Author

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  • Liljenberg, Anders

    (Dept. of Business Administration, Stockholm School of Economics)

Abstract

This paper briefly elaborates a cognitive concept of competition by way of semantic associations in the light of marketing theory. It focuses the market for conference activities in the inner city of Stockholm by asking 'what is competition?'. The result shows that words such as 'enemy', 'destroy', and 'conflict' are not very much associated with words derived from 'competition', something indicating a harmonious rather than a harsh market atmosphere in the context at hand.

Suggested Citation

  • Liljenberg, Anders, 1999. "The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition," SSE/EFI Working Paper Series in Business Administration 1999:6, Stockholm School of Economics.
    • Handle: RePEc:hhb:hastba:1999_006
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    More about this item

    Keywords

    Competition; cognition;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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