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E-handel med resor. Bokning och köp av resor på Internet – konsumenters attityder och upplevda risker

Author

Listed:
  • Hallberg, Annika

    (Department of Business Administration, School of Economics and Commercial Law, Göteborg University)

  • Eriksson, Anne

    (Private)

  • Olsson, Petra

    (Cellectricon)

Abstract

The travel industry is one of the few industries where there is an increased interest among consumers for on-line reservations. The purpose of this study is to explore and describe consumers’ attitudes towards travel reservations and purchases on the Internet. A questionnaire was distributed to 400 consumers in Gothenburg. The study indicates that consumers generally have a positive attitude towards travel reservations and purchases on the Internet, although the perceived risks are high. Certain consumers consider the payments insecure. A reservation confirmation is of crucial importance to consumers’ willingness to make their travel reservations on the Internet.

Suggested Citation

  • Hallberg, Annika & Eriksson, Anne & Olsson, Petra, 2003. "E-handel med resor. Bokning och köp av resor på Internet – konsumenters attityder och upplevda risker," FE rapport 2003-397, University of Gothenburg, Department of Business Administration.
    • Handle: RePEc:hhb:gunwba:2003_397
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    Keywords

    eCommerce; consumer behaviour; tourism; travel; consumer research; attitudes;
    All these keywords.

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