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Strategic Scanning And Learning In The New Competitive Landscape – A Learning Approach

Author

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  • Drejer, Anders

    (Department of Organisation and Management, Aarhus School of Business)

Abstract

In this paper we will attempt to throw new light on the increasingly relevant, albeit not new, subject of strategic scanning by applying a learning perspective to well-known theoretical approaches to strategic scanning and issue management. The reason for doing so is quite simple – in hyper-competitive markets, it has never before been more important to be able to scan the environment and learn from the signals of the scanning system. At the same time, theories of organizational learning have risen to prominence in management research only relatively recently and, thus, many years after strategic scanning was first discussed. The main contribution of the paper is an analysis of three theoretical approaches to strategic scanning investigating their potential for creating and securing organizational learning.

Suggested Citation

  • Drejer, Anders, 2004. "Strategic Scanning And Learning In The New Competitive Landscape – A Learning Approach," Working Papers 2004-11, University of Aarhus, Aarhus School of Business, Department of Management.
    • Handle: RePEc:hhb:aardom:2004_011
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