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Allocation du linéaire. Une approche par la théorie des jeux

Author

Listed:
  • Sylvain Willart

    (LARGE - Laboratoire de recherche en gestion et économie - Université Louis Pasteur - Strasbourg I - Université Robert Schuman - Strasbourg III)

Abstract

Shelf space is a scarce resource in retailing industry. We study here the issue of its allocation between the different producers within the assortment. We adopt a game theoretic approach as it allows accounting for the whole complexity of the allocation decision. The market structure consists in one retailer and two producers (a leader and a follower). Results of the model are tested using a database describing the assortments of a large French retail. Empirical analysis supports the theoretical specification.

Suggested Citation

  • Sylvain Willart, 2008. "Allocation du linéaire. Une approche par la théorie des jeux," Working Papers halshs-00784012, HAL.
    • Handle: RePEc:hal:wpaper:halshs-00784012
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00784012
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