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Markups, Markdowns, and Bargaining in a Vertical Supply Chain

Author

Listed:
  • Rémi Avignon

    (SMART - Structures et Marché Agricoles, Ressources et Territoires - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Claire Chambolle

    (AgroParisTech, UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Etienne Guigue

    (Ludwig-Maximilians-Universität München (LMU))

  • Hugo Molina

    (UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

This article bridges monopoly, monopsony, and countervailing power theories to analyze the welfare effects of seller and buyer power in a vertical supply chain.We develop a bilateral monopoly with bargaining over a linear price, where the upstream firm sources input from an increasing supply curve, exerting monopsony power mirroring the downstream firm monopoly power. We leverage the shortside rule to endogenize which side sets the quantity traded in equilibrium. We show that welfare is maximized when each firm's bargaining power fully countervails the other's market power. Otherwise, double marginalization occurs: double markupization arises when the upstream firm holds excessive bargaining power, and double markdownization in the opposite case. Our analysis yields novel insights for policy intervention and empirical research.

Suggested Citation

  • Rémi Avignon & Claire Chambolle & Etienne Guigue & Hugo Molina, 2025. "Markups, Markdowns, and Bargaining in a Vertical Supply Chain," Working Papers hal-04986961, HAL.
  • Handle: RePEc:hal:wpaper:hal-04986961
    DOI: 10.2139/ssrn.5066421
    Note: View the original document on HAL open archive server: https://hal.science/hal-04986961v1
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