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Digital Sobriety as An Innovation Lever for Companies: An Analysis Based on Survey Data
[La sobriété numérique comme levier d’innovation pour les entreprises : une analyse sur données d’enquête]

Author

Listed:
  • Jimmy Merlet

    (•JPEG - Laboratoire des sciences Juridiques, Politique, Economiques et de Gestion - AU - Avignon Université)

  • Thierry Pénard

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article examines whether digital sobriety practices implemented by companies could act as a barrier to innovation. As investment in digital technology and equipment is a key factor in driving innovation, it is important to understand the implications of adopting more restrained digital practices on a company's innovation capabilities. To investigate this, we draw on a survey of 2,875 companies in Brittany and Pays de la Loire. Our findings reveal that companies most committed to digital sobriety are also those that innovate the most in terms of processes and products, although the positive relationship is more significant for process innovations. Thus, implementing responsible practices, particularly in digital areas, is not an obstacle to innovation and may even help companies move toward more sustainable organizational models.

Suggested Citation

  • Jimmy Merlet & Thierry Pénard, 2025. "Digital Sobriety as An Innovation Lever for Companies: An Analysis Based on Survey Data [La sobriété numérique comme levier d’innovation pour les entreprises : une analyse sur données d’enquête]," Working Papers hal-04862084, HAL.
    • Handle: RePEc:hal:wpaper:hal-04862084
    DOI: 10.3917/inno.pr2.0181
    Note: View the original document on HAL open archive server: https://hal.science/hal-04862084v1
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