What contributions of Knowledge Management to the organizational performance of Moroccan companies? Towards a KM implementation model[Quelles contributions du Knowledge Management a la performance organisationnelle des entreprises Marocaines ? Vers un modèle d’implémentation du KM]

The emergence of the knowledge economy has led many organizations to recognize the importance of knowledge as a crucial resource, and has created a complex management challenge "knowledge management (KM)". Due to cultural, operational, geographic dispersions and other complexities, this challenge is more acute for larger organizations. Performance is a contextual concept associated with the phenomenon studied. In recent years, several theories have been put forward for the practice of KM. However, given the abstract nature of the field, there is little consensus on the components and modes of knowledge management. Much of the current research focuses on one or a few organizational elements of knowledge management. The critical and fundamental relationships between all elements are often overlooked. The need for theories, principles and empirical methods for knowledge management is widely recognized in the existing management literature. Thus, the main motivation of this research is to develop a broad model in the form of a holistic framework for corporate knowledge management and to highlight the tangible impacts of knowledge management on Moroccan companies subject of the The case study carried out in 2019/2020 and presents instruments for measuring the return on investment of Knowledge management projects and programs, contributed to a good understanding of the benefits of KM in the company. The research study is carried out with an interpretative paradigm and the non-demonstrative induction approach to explore and describe various factors influencing the practice of knowledge management in organizations and a case study research strategy. In-depth case studies were conducted in nine large organizations, the empirical case study material was collected and analyzed in detail using a grounded theory approach. Keywords : Knowledge management ; culture of sharing ; intellectual capital ; competitiveness ; communities of practice.