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Stratégies omnicanales, marque, et gestion des savoir-faire en franchise

Author

Listed:
  • Nabil Ghantous

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Fabienne Chameroy

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Damien Chaney

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Sophie Jeanpert

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Maryline Schultz

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Cette recherche vise à approfondir notre compréhension des mutations des comportements des trois principales parties prenantes de la Franchise : le franchiseur, les franchisés, et les consommateurs dans le cadre de la transformation omnicanale des réseaux. Nous présentons d'abord un aperçu de la littérature qui soutient les questions de recherche structurantes de ce projet. Ensuite, nous présentons la méthodologie déployée dans la recherche, puis les principaux résultats qui sont détaillés dans trois rapports de recherche séparés et complémentaire

Suggested Citation

  • Nabil Ghantous & Fabienne Chameroy & Damien Chaney & Sophie Jeanpert & Maryline Schultz, 2022. "Stratégies omnicanales, marque, et gestion des savoir-faire en franchise," Working Papers hal-04630988, HAL.
    • Handle: RePEc:hal:wpaper:hal-04630988
    Note: View the original document on HAL open archive server: https://hal.science/hal-04630988
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