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Cooperation and business innovation in the marketers companies of the agro-industrial sector in Bucaramanga and its metropolitan area
[Cooperación e innovación empresarial en las comercializadoras del sector agroindustrial en Bucaramanga y su área metropolitana]

Author

Listed:
  • Karen Dayanna Ramírez Quiroga

    (UDI - Universidad de Investigación y Desarrollo)

  • Gisela Leidy Galván

    (UDI - Universidad de Investigación y Desarrollo)

Abstract

This document delves into the high levels of cooperation that increase the levels of innovation for the agro-industrial sector of Bucaramanga and its metropolitan area. A methodology was used with a quantitative approach, non-experimental type, cross-sectional with correlational scope, in which two variables were related: business cooperation and innovation, through the assessment and study of associativity indicators, the dynamics were also established and impact on the functioning of these variables in the marketers, by collecting information with the help of surveys taken from a sample of 40 organizations, which allowed the correlation between the variables with the help of the SPPS software. The results made it possible to establish improvement actions in the trading companies, obtaining a positive impact on the sector, proposing strategic programs, influencing continuous improvement and increasing competitiveness.

Suggested Citation

  • Karen Dayanna Ramírez Quiroga & Gisela Leidy Galván, 2021. "Cooperation and business innovation in the marketers companies of the agro-industrial sector in Bucaramanga and its metropolitan area [Cooperación e innovación empresarial en las comercializadoras ," Working Papers hal-03323348, HAL.
    • Handle: RePEc:hal:wpaper:hal-03323348
    Note: View the original document on HAL open archive server: https://hal.science/hal-03323348
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    Keywords

    Cooperation; innovation; correlation; Cooperación; innovación; correlación Cooperation;
    All these keywords.

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