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" How the actors of the traditional distribution resolving by business laws, tensions related to the mutation of the supply chain

Author

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  • Min Feng

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse, TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse, Institut d'Administration des Entreprises (IAE) - Lyon, UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse)

  • Driss Bourazzouq

    (LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines, UVSQ - Université de Versailles Saint-Quentin-en-Yvelines, Université Paris-Saclay)

Abstract

In our empirical study, we'd like to analyze the case of many traditional retailers around Europe with a view of competition with other on-line traders and distributors, the objective is to understand if using law and management strategy, using business legal strategies like patent or brands or other legal strategies (legal monopoly etc…) helps the traditional retailers to compete again the 100% online retailers, by developing among other a multichannel protected distribution.

Suggested Citation

  • Min Feng & Driss Bourazzouq, 2021. "" How the actors of the traditional distribution resolving by business laws, tensions related to the mutation of the supply chain," Working Papers hal-03241985, HAL.
    • Handle: RePEc:hal:wpaper:hal-03241985
    Note: View the original document on HAL open archive server: https://hal.science/hal-03241985
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    References listed on IDEAS

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    1. Sophie Jeanpert & Gilles Paché, 2016. "Successful multi-channel strategy : mixing marketing and logistical issues," Post-Print hal-01429806, HAL.
    2. Boualem Aliouat, 2010. "Les stratégies de Propriété intellectuelle et leur ingénierie juridique : une nouvelle approche du droit fondée sur le recours à la ruse," Post-Print halshs-00732324, HAL.
    3. Filipe J. Coelho & Chris Easingwood, 2004. "Multiple channel systems in services: pros, cons and issues," The Service Industries Journal, Taylor & Francis Journals, vol. 24(5), pages 1-29, September.
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