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Product Categories as Judgment Devices: The Moral Awakening of the Investment Industry

Author

Listed:
  • Diane-Laure Arjaliès

    (X-DEP-ECO - Département d'Économie de l'École Polytechnique - X - École polytechnique - IP Paris - Institut Polytechnique de Paris)

  • Rodolphe Durand

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

Product categories are more than classification devices that organize markets; when reflecting market actors' purposes, they are also judgment devices. Taking stock of the literature on product categories and drawing on the distinction between the faculties of knowing and judging, we elaborate a framework that accounts for how and why market actors include or exclude normative attributes in a product category definition. Based on a field study of the development of Socially Responsible Investment (SRI) funds in France, we describe the phases and conditions of a judgment framework for category definition, for both established and nascent categories. We discuss implications for research on product categories and the workings of markets more broadly.

Suggested Citation

  • Diane-Laure Arjaliès & Rodolphe Durand, 2018. "Product Categories as Judgment Devices: The Moral Awakening of the Investment Industry," Working Papers hal-02896012, HAL.
    • Handle: RePEc:hal:wpaper:hal-02896012
    as

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