Analysis of the competitive dimensions of medium-sized companies in the Bucaramanga Metropolitan Area[Análisis de las dimensiones competitivas de las medianas empresas del Área Metropolitana de Bucaramanga]

Based on the behavior of medium-sized companies in the Bucaramanga Metropolitan Area, it is necessary to carry out research and data collection processes that allow for an analysis of competitiveness that influences the growth of these companies and which factors influence the closure of the same. In the metropolitan area of Bucaramanga, there are 76.3% of the companies incorporated in Santander, of which 0.01% are medium-sized companies which generate a positive impact, contributing to the creation of new jobs, contributing to the growth and economic development of the region [1]. That is why an investigation is carried out in three medium-sized companies in Bucaramanga: Ans communications, Educational Solutions and Estupiñan Furniture, in order to identify weaknesses and strengths through the analysis of 8 competitive dimensions such as: Quality, Innovation, Human Talent, Customer Service, Strategic Planning, Organizational Culture, Family Business, and Financial Accounting; in such a way that internal situations are reinforced within medium-sized companies. Finally, an instrument is used that consists of 8 dimensions with 8 questions each, designed to be solved only by the company manager, showing the level of competitiveness in which each of the companies under study is located of the project to suggest strategies for continuous improvement in the weaknesses identified.