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Consommation collaborative et désintermédiation, menace ou source d'opportunité pour la franchise : les réseaux de franchise face aux nouveaux collaborateurs

Author

Listed:
  • Daisy Bertrand

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Fabienne Chameroy

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Pierre‐yves Leo

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Jean Philippe

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

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Suggested Citation

  • Daisy Bertrand & Fabienne Chameroy & Pierre‐yves Leo & Jean Philippe, 2017. "Consommation collaborative et désintermédiation, menace ou source d'opportunité pour la franchise : les réseaux de franchise face aux nouveaux collaborateurs," Working Papers hal-02091354, HAL.
    • Handle: RePEc:hal:wpaper:hal-02091354
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    Cited by:

    1. Daisy Bertrand & Pierre-Yves Léo & Jean Philippe, 2019. "The New Go-Between Services: Peer-To-Peer Sharing Platforms In Hospitality Services," Post-Print hal-02299130, HAL.

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