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TF1 à l’heure de la transformation des médias : quelle stratégie ? INA Global, août 2016

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  • Maria Mercanti-Guérin

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM])

Abstract

TF1 est le premier groupe privé de télévision gratuite en France. Il se définit comme « un groupe de communication intégré dont la vocation est d'informer et de divertir » (doc TF1). La puissance du groupe est, néanmoins, à relativiser. TF1 doit faire face à une masse considérable de bouleversements d'usage, de technologie mais aussi démographiques et économiques. Certains bouleversements sont directement dus au numérique. Se pose alors une question : la transformation numérique de TF1 va- t-elle assez loin, est-elle assez audacieuse et agile ? Corollaires à cette interrogation, les moyens financiers dont dispose la chaîne, ses alliances avec de nouveaux entrants, sa surface internationale sont autant de questions qui se posent de manière accrue.

Suggested Citation

  • Maria Mercanti-Guérin, 2016. "TF1 à l’heure de la transformation des médias : quelle stratégie ? INA Global, août 2016," Working Papers hal-02055052, HAL.
    • Handle: RePEc:hal:wpaper:hal-02055052
    Note: View the original document on HAL open archive server: https://hal.science/hal-02055052
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