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How retailers can build their image of responsible and legitimate companies while improving the price image of their stores? The role of terroir store brands
[Comment les distributeurs peuvent-ils construire leur image d'entreprises responsables et légitimes tout en soignant l'image prix de leurs magasins? Le rôle des MDD de terroir]

Author

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  • Jérôme Lacoeuilhe

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Didier Louis

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Cindy Lombart

    (Audencia Recherche - Audencia Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jérôme Lacoeuilhe & Didier Louis & Cindy Lombart, 2018. "How retailers can build their image of responsible and legitimate companies while improving the price image of their stores? The role of terroir store brands [Comment les distributeurs peuvent-ils ," Working Papers hal-01768090, HAL.
    • Handle: RePEc:hal:wpaper:hal-01768090
    Note: View the original document on HAL open archive server: https://hal.science/hal-01768090
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