La convergence entre gain économique et gain écologique en économie circulaire. L'expérimentation d'une innovation environnementale dans le maraîchage nantais

The simultaneity of economic and environmental benefits is a topic which has been extensively debated for more than two decades. This question is being put back on the front stage with new experiments of transition towards a circular economy, quite often through the use of "Service-Product Systems". The services provided as a complement to products emphasize the use value of products rather than their trade value. Services, as a substitute to products, tend to dematerialize the economy and decouple economic growth from resource consumption. Although Service-Product Systems aim at combining economic and environmental performance – environmental benefits are often small. We study an experiment which aims at recycling plastic films for market garden producers, in order to return them to their original use. We discuss the issue of the convergence of economic and environmental benefits. The results show that such a convergence is feasible but that it could be hindered by socio-cultural, legal and organizational obstacles when the project will be implemented on a full scale.