IDEAS home Printed from https://ideas.repec.org/p/hal/wpaper/hal-01166420.html
   My bibliography  Save this paper

Livre blanc - Réussir avec un marketing responsable : les recettes gagnantes

Author

Listed:
  • Elizabeth Pastore-Reiss

    (Greenflex)

  • David Garbous

    (Fleury Michon)

  • Valérie Martin

    (ADEME - Agence de l'Environnement et de la Maîtrise de l'Énergie)

  • Dominique Servant

    (ADETEM)

  • Gilles Pacault

    (Prodimarques)

  • Dominique Candellier

    (UDA)

  • Florence Touzé

    (Audencia Recherche - Audencia Business School)

Abstract

Ce livre blanc synthétise les bonnes pratiques de marketing responsable : l'intégration des enjeux de la durabilité dans l'offre peut apporter une valeur ajoutée à la marque et/ou à l'entreprise, et permettre ainsi. de gagner en compétitivité dans un contexte où les consommateurs sont en attente d'actions sur ces sujets.

Suggested Citation

  • Elizabeth Pastore-Reiss & David Garbous & Valérie Martin & Dominique Servant & Gilles Pacault & Dominique Candellier & Florence Touzé, 2014. "Livre blanc - Réussir avec un marketing responsable : les recettes gagnantes," Working Papers hal-01166420, HAL.
    • Handle: RePEc:hal:wpaper:hal-01166420
    Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-01166420
    as

    Download full text from publisher

    File URL: https://audencia.hal.science/hal-01166420/document
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing responsable; Responsabilité Sociale de l'Entreprise;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:wpaper:hal-01166420. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.