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Évaluation de la performance des projets de mécénat en entreprise: Application de la démarche EPISSURE

Author

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  • Stephane André

    (LEMTA - Laboratoire d'Energétique et Mécanique Théorique et Appliquée - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique, LAMSADE - Laboratoire d'analyse et modélisation de systèmes pour l'aide à la décision - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Bernard Roy

    (LAMSADE - Laboratoire d'analyse et modélisation de systèmes pour l'aide à la décision - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper presents the application of an approach designed to evaluate non-financial performance in companies. Within a defined perimeter, the approach called EPISSURE produces an "evaluation of non-financial performance with a hierarchical set of synthesis indicators co-constructed during a process of framed consultation." The paper discusses how the EPISSURE approach was tested and set up within several companies for the purpose of evaluating sponsorship projects and deciding on their follow-up. Test results seem to indicate that the EPISSURE approach is decidedly appropriate for evaluating non-financial performance.

Suggested Citation

  • Stephane André & Bernard Roy, 2009. "Évaluation de la performance des projets de mécénat en entreprise: Application de la démarche EPISSURE," Working Papers hal-00877037, HAL.
    • Handle: RePEc:hal:wpaper:hal-00877037
    Note: View the original document on HAL open archive server: https://hal.science/hal-00877037
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