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Design et marketing des produits alimentaires : quelles sont les perspectives d'innovation ?

Author

Listed:
  • Céline Gallen

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Gaëlle Pantin-Sohier

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

Design applied to food products is now considered as a specific field. As a strategic issue for food industries, it raises the question of its value within organizations and its acceptability to consumers. Indeed, design upsets their expectations. This article suggests managerial ways so as to insert design in the manufacturing process and to meet consumer expectations.

Suggested Citation

  • Céline Gallen & Gaëlle Pantin-Sohier, 2012. "Design et marketing des produits alimentaires : quelles sont les perspectives d'innovation ?," Working Papers hal-00694344, HAL.
    • Handle: RePEc:hal:wpaper:hal-00694344
    Note: View the original document on HAL open archive server: https://hal.science/hal-00694344
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    More about this item

    Keywords

    food products; manufacturing process; aliments; design; innovation; processus de production; perception;
    All these keywords.

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