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Community as a locus of innovation: co-innovation with users in the creative industries

Author

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  • Guy Parmentier

    (ESC - Ecole Supérieure de Commerce Chambéry Savoie, IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Vincent Mangematin

    (MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

Abstract

The aim of the paper is to characterize innovation with user communities and to explore managerial implications for creative industries. Based on four case studies, we explore the interrelations between the firm and user communities. The digitalization and virtualization of interactions change the ways in which the boundaries between the firm and its user community are defined. User communities are actively developing new products, new services. Definitions of value differ for firms and users. Users are valuating the possibility to be creative, to transform individual creativity into products while firms are making money with innovation. Finally, innovation with user communities may modify the respective identities of firms and communities.

Suggested Citation

  • Guy Parmentier & Vincent Mangematin, 2011. "Community as a locus of innovation: co-innovation with users in the creative industries," Working Papers hal-00658535, HAL.
    • Handle: RePEc:hal:wpaper:hal-00658535
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00658535
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    Cited by:

    1. Christina Öberg, 2016. "How Innovation Impacts Artistic Creativity — Managing Innovation In The Advertising Sector," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-23, May.
    2. Nikolaus Franke & Peter Keinz & Katharina Klausberger, 2013. "“Does This Sound Like a Fair Deal?”: Antecedents and Consequences of Fairness Expectations in the Individual’s Decision to Participate in Firm Innovation," Organization Science, INFORMS, vol. 24(5), pages 1495-1516, October.

    More about this item

    Keywords

    innovation; community; lead user; innovation with communities; boundaries; identity;
    All these keywords.

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