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Reliability and Internal Validity of Various Conjoint Estimation Methods under Errorfree Versus Errorfull Conditions

Author

Listed:
  • Dominique Rouzies

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • René Y. Darmon

    (ESSEC Business School)

Abstract

Unlike most studies reported in the marketing literature about conjoint analysis reliability and validity, this research investigates how various conjoint scaling algorithms have different levels of ability for recovering individual attribute utility functions. This study investigates the nature of these differences under various levels of experimental error conditions, conjoint estimation procedures and designs.

Suggested Citation

  • Dominique Rouzies & René Y. Darmon, 1992. "Reliability and Internal Validity of Various Conjoint Estimation Methods under Errorfree Versus Errorfull Conditions," Working Papers hal-00611412, HAL.
    • Handle: RePEc:hal:wpaper:hal-00611412
    as

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