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Interest Alignment and Competitive Advantage

Author

Listed:
  • Oliver Gottschalg

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Maurizio Zollo

    (INSEAD - Institut Européen d'administration des Affaires)

Abstract

This paper articulates a theory of the conditions under which the alignment between individual and collective interests generates sustainable competitive advantage. The theory is based on the influence of tacitness, context-specificity and casual ambiguity in the determinants of different types of motivation (extrinsic, normative intrinsic and hedonic intrinsic), under varying conditions of environmental dynamism. The analysis indicates the need to consider mitivational processes as a complement to current resource and competence-based approaches in a comprehensive theory of competitive advantage.

Suggested Citation

  • Oliver Gottschalg & Maurizio Zollo, 2011. "Interest Alignment and Competitive Advantage," Working Papers hal-00586549, HAL.
    • Handle: RePEc:hal:wpaper:hal-00586549
    as

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    Keywords

    interest alignment; competitive advantage;

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