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Résistance du consommateur : vers une clarification des concepts

Author

Listed:
  • Jean-Claude Dandouau

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

The purpose of this paper is to clarify what is consumer resistance, following a microindividual approach. For this, it uses the linguistic to extract from a set of definitions specific to every disciplinary field the elements of sense that must be the ingredients of a definition relevant to the field of experimental research in consumer behaviour.

Suggested Citation

  • Jean-Claude Dandouau, 2010. "Résistance du consommateur : vers une clarification des concepts," Working Papers hal-00567949, HAL.
    • Handle: RePEc:hal:wpaper:hal-00567949
    Note: View the original document on HAL open archive server: https://hal.science/hal-00567949
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    Cited by:

    1. Jean-François Toti & Oliviane Brodin, 2020. "Les effets du détournement publicitaire à caractère militant sur la marque détournée," Post-Print hal-03349475, HAL.

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