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Le rôle de l'appropriation dans l'expérience de consommation alimentaire. Une analyse de blogs

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  • Olivier Brunel

    (IRIS - Equipe de Recherche en marketing - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Céline Gallen

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Dominique Roux

    (UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

L'objectif de cet article est de montrer que la contribution d'une expérience de consommation alimentaire à la construction identitaire est conditionnée par l'appropriation du produit. Un éclairage théorique original à partir de la philosophie révèle quatre modes d'appropriation qui, croisés avec une approche séquentielle du pré-achat au post-achat, nous permettent de proposer une grille des opérations appropriatives d'un produit alimentaire validée empiriquement par une analyse de blogs.

Suggested Citation

  • Olivier Brunel & Céline Gallen & Dominique Roux, 2009. "Le rôle de l'appropriation dans l'expérience de consommation alimentaire. Une analyse de blogs," Working Papers hal-00423356, HAL.
    • Handle: RePEc:hal:wpaper:hal-00423356
    Note: View the original document on HAL open archive server: https://hal.science/hal-00423356
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    References listed on IDEAS

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    1. Olivier Brunel, 2000. "La perception du risque alimentaire, pour une vision pluridisciplinaire du mangeur," Post-Print halshs-00682428, HAL.
    2. Thuriane Mahé & Lucie Sirieix & Didier Tagbata, 2012. "C : Consommation," Post-Print hal-02806214, HAL.
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