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Opening the reverse innovation black box to pinpoint its drivers and barriers in Western MNCs

Author

Listed:
  • Caroline Hussler

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Thierry Burger-Helmchen

    (BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)

Abstract

If hallmark examples of reverse innovation flourish, the micro-level drivers and challenges of this phenomenon remain understudied. The present paper aims at filling that gap by investigating the reversal process at stake to better tackle its managerial challenges. This conceptual paper first explores the market drivers/challenges associated to reverse innovation, leading to fine-tune the phenomenon by using the disruptive innovation lenses. In a second part, the article relies on international business literature, to characterise intra-MNC bottlenecks and configure enabling managerial practices. The analysis first outlines two types of reverse innovation (associated to different marketing and creative stakes) and then highlights their respective organisational conducive environments and major bottlenecks. Opening the reverse innovation black box and pinpointing its underlying process increases both the analytical power of the concept and the ability of Western MNCs to successfully run such global innovation strategies.

Suggested Citation

  • Caroline Hussler & Thierry Burger-Helmchen, 2020. "Opening the reverse innovation black box to pinpoint its drivers and barriers in Western MNCs," Post-Print halshs-04692510, HAL.
    • Handle: RePEc:hal:journl:halshs-04692510
    DOI: 10.1504/ejim.2019.10016818
    as

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