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Artificial Intelligence and Competitive Advantage in Algerian Companies: The Need to Understand the Relationship

Author

Listed:
  • Abdelhalim Lachache

    (Université Abdelhafid Boussouf [Mila])

Abstract

This paper aims to study the extent to which Algerian companies understand artificial intelligence in order to achieve a competitive advantage. As artificial intelligence is the direction of Algerian politics. Competitive requirements are understand customer mentality, speed of service delivery and quality. Through this, we test our hypotheses based on a questionnaire answered by companies. We found that there is an accepted understanding by companies of artificial intelligence as a new revolution in achieving competitive advantage.

Suggested Citation

  • Abdelhalim Lachache, 2023. "Artificial Intelligence and Competitive Advantage in Algerian Companies: The Need to Understand the Relationship," Post-Print halshs-04510993, HAL.
    • Handle: RePEc:hal:journl:halshs-04510993
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-04510993
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    Keywords

    Artificial Intelligence Competitive Advantage Customer Mentality Speed Service Quality. JEL Classification Codes: L11 ، M31; Artificial Intelligence; Competitive Advantage; Customer Mentality; Speed Service; Quality. JEL Classification Codes: L11 ، M31;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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