IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-04208390.html
   My bibliography  Save this paper

Quel Sens Faut-Il Donner A La Communication Rse Aupres Des Salaries Dans Le Contexte Africain ?

Author

Listed:
  • Marc Valax

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Ouanzeleo Alfred Yeo

    (UFHB - Université Félix Houphouët-Boigny [Abidjan, Côte d'Ivoire])

  • Abdoulaye Ouattara

    (Universite Felix Hophouet Boigny)

Abstract

Cette recherche s'interroge sur la communication RSE dans un pays africain. De ce fait, elle vise un double objectif qui consiste à analyser la perception du concept de communication RSE des dirigeants de PME et à explorer, dans une approche descriptive, les spécificités du comportement RSE des dirigeants à travers leur communication auprès de leurs employés. Dans cette perspective, une démarche qualitative a été adoptée auprès de 9 PME lauréates du « Prix National d'Excellence ». Les résultats revèlent que la communication sur la RSE des PME pour porter à leurs employés la prise en comptes des préoccupations sociales et environnementales, se situe entre universalisme et spécificités locales axées plus sur le jeu des alliances interethniques et moins sur les écrits.

Suggested Citation

  • Marc Valax & Ouanzeleo Alfred Yeo & Abdoulaye Ouattara, 2023. "Quel Sens Faut-Il Donner A La Communication Rse Aupres Des Salaries Dans Le Contexte Africain ?," Post-Print halshs-04208390, HAL.
    • Handle: RePEc:hal:journl:halshs-04208390
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-04208390. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.