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La Business Intelligence : genèse, enjeux et freins

Author

Listed:
  • Tom Blachon

    (DICEN-IDF - Dispositifs d'Information et de Communication à l'Ère du Numérique - Paris Île-de-France - UPN - Université Paris Nanterre - CNAM - Conservatoire National des Arts et Métiers [CNAM] - Université Gustave Eiffel)

  • Ghislaine Chartron

    (DICEN-IDF - Dispositifs d'Information et de Communication à l'Ère du Numérique - Paris Île-de-France - UPN - Université Paris Nanterre - CNAM - Conservatoire National des Arts et Métiers [CNAM] - Université Gustave Eiffel)

Abstract

This article aims to present the challenges of Business Intelligence (BI), a popular discipline since the end of the 20th century. It refers to all the technologies for collecting, centralizing and processing data to assist decision-makers in their strategic decisions. The work presented here is a synthesis of the author's final thesis as part of the R2IE's « Jeunes pousses » project. This exploratory work focuses on the place of BI tools in the research and communication sector, and first compiles the historiography of the subject of Business Intelligence. A first theoretical axis goes back over the history of BI, its global functioning and its key concepts. A second axis will illustrate the introduction of these technologies applied to the communication sector with the help of a concrete case within a consulting institute. The analysis of the obstacles encountered is then presented.

Suggested Citation

  • Tom Blachon & Ghislaine Chartron, 2022. "La Business Intelligence : genèse, enjeux et freins," Post-Print halshs-04176255, HAL.
    • Handle: RePEc:hal:journl:halshs-04176255
    as

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