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Les NFT : opportunité ou menace pour les entreprises ?

Author

Listed:
  • Rami Alkhudary

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - Université Paris-Panthéon-Assas)

  • Bertrand Belvaux

    (IAE Dijon - Institut d'Administration des Entreprises (IAE) - Dijon - UB - Université de Bourgogne)

  • Nathalie Guibert

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - Université Paris-Panthéon-Assas)

Abstract

Phénomène encore peu connu, les NFT agitent de plus en plus le monde numérique. Même si, pour l'instant, cela se limite essentiellement aux collectionneurs et aux initiés, les entreprises devraient s'y intéresser de près. Elon Musk, Berners-Lee, Paris Hilton, Snoop Dogg, Ellen DeGeneres, Eminem, Jack Dorsey, Kate Moss et Katy Perry, tous ont rejoint le monde fou des NFT. De simples fichiers électroniques, pourtant accessibles gratuitement par quiconque sur Internet, se vendent ou s'échangent plusieurs millions de dollars. De quoi intéresser les spéculateurs adeptes des crypto-monnaies, mais aussi les collectionneurs et les joueurs en ligne. Les entreprises ne devraient-elles pas s'en préoccuper ?

Suggested Citation

  • Rami Alkhudary & Bertrand Belvaux & Nathalie Guibert, 2021. "Les NFT : opportunité ou menace pour les entreprises ?," Post-Print halshs-04036919, HAL.
    • Handle: RePEc:hal:journl:halshs-04036919
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    Keywords

    NFTs;

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