IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-04030426.html
   My bibliography  Save this paper

Le marketing territorial

Author

Listed:
  • Raphaële Peres

    (ESPI2R - Laboratoire ESPI2R Research in Real Estate [Marseille] - ESPI - Ecole Supérieure des Professions Immobilières)

  • Mathilde Vignau

    (ESPI2R - Laboratoire ESPI2R Research in Real Estate [Marseille] - ESPI - Ecole Supérieure des Professions Immobilières)

Abstract

Aujourd'hui, le fait de valoriser les atouts de territoires aux caractéristiques variées constitue une pratique de plus en plus fréquente au cœur des objectifs du marketing territorial. Cette notion, particulièrement bien documentée dans la sphère académique, découle de l'élargissement du concept de marketing à partir des années 1970 (Kotler & Levy, 1969 ; Kotler & Zaltman, 1971 ; Kotler, 1972). Toutefois, si la mise en scène des territoires dans le but de les rendre plus attractifs existe depuis la fin du XIXe siècle (Ward, 1998), il faut attendre les années 1990 pour voir émerger de vraies définitions. Le marketing territorial s'entend alors généralement comme « l'ensemble des moyens mis en œuvre pour promouvoir l'image de la ville » (Rosemberg-Lasorne, 1997).

Suggested Citation

  • Raphaële Peres & Mathilde Vignau, 2022. "Le marketing territorial," Post-Print halshs-04030426, HAL.
    • Handle: RePEc:hal:journl:halshs-04030426
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-04030426. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.