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Market entry strategies of Hyundai, Toyota and Volkswagen in the Czech Republic

Author

Listed:
  • Hana Machková

    (VSE - Vytsoka Skola Ekonomicka v Praze - Vysoká škola ekonomická v Praze)

  • Ulrike Mayrhofer

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

Abstract

The Czech Republic has a strong automotive tradition and is highly integrated into the European automotive value chain. The country offers a qualified labour force, developed infrastructure and innovation capacities. The automotive industry is a key sector for the Czech economy, employing 150,000 people and accounting for 9% of the GDP (Gross Domestic Product). The Czech automotive industry is marked by the presence of three major car manufacturers: Hyundai, Toyota and Volkswagen. This case study illustrates the topic of market entry strategies, and namely the choice of location and market entry modes.

Suggested Citation

  • Hana Machková & Ulrike Mayrhofer, 2022. "Market entry strategies of Hyundai, Toyota and Volkswagen in the Czech Republic," Post-Print halshs-03869847, HAL.
    • Handle: RePEc:hal:journl:halshs-03869847
    as

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