IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-03868978.html
   My bibliography  Save this paper

Et si vous proposiez à vos clients de jouer pour les engager ? Oui, mais pas n’importe comment !

Author

Listed:
  • Mohamed Didi Alaoui

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

Abstract

Ce billet, publié sur le blog de L'Association Française du Marketing, explique comment les entreprises peuvent davantage engager leur client en utilisant le levier de la gamification. Il se base sur l'article de Thomas Leclerq publié dans RAM. Pour accéder au billet sur le blog de l'AFM --> https://afmmarketingblog.wordpress.com/2022/10/18/et-si-vous-proposiez-a-vos-clients-dejouer-pour-les-engager-oui-mais-pas-nimporte-comment/

Suggested Citation

  • Mohamed Didi Alaoui, 2022. "Et si vous proposiez à vos clients de jouer pour les engager ? Oui, mais pas n’importe comment !," Post-Print halshs-03868978, HAL.
    • Handle: RePEc:hal:journl:halshs-03868978
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03868978
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-03868978/document
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-03868978. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.