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Et si le ski devenait une véritable expérience collective ?

Author

Listed:
  • Nico Didry

    (CREG - Centre de recherche en économie de Grenoble - UGA - Université Grenoble Alpes)

Abstract

Alors que les tendances de consommation actuelles montrent une réelle envie de partage et d'expérience collective, l'activité ski - par ses caractéristiques structurelles, mais aussi par une représentation trop ancrée dans une dimension sportive et individuelle - apparaît moins en adéquation avec les attentes des consommateurs que par le passé. Et si on imaginait un ski collectif ?

Suggested Citation

  • Nico Didry, 2021. "Et si le ski devenait une véritable expérience collective ?," Post-Print halshs-03662733, HAL.
    • Handle: RePEc:hal:journl:halshs-03662733
    as

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