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PocketConfidant AI. Digital self-coaching powered by artificial intelligence
[PocketConfidant AI. Le self-coaching digital augmenté par l'intelligence artificielle]

Author

Listed:
  • Ulrike Mayrhofer

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Catherine Papetti

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Mohamed Didi Alaoui

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

Abstract

PocketConfidant AI is a start-up that offers digital coaching powered by artificial intelligence (AI). The coaching market is very fragmented, and the use of digital tools offers new growth opportunities. Developed in close collaboration with the company, the case study contains detailed information on PocketConfidant AI and the global coaching market. The student is asked to develop a digital marketing plan: SWOT analysis, marketing strategy, buyer personas, customer paths, mix marketing and digital mix marketing.

Suggested Citation

  • Ulrike Mayrhofer & Catherine Papetti & Mohamed Didi Alaoui, 2020. "PocketConfidant AI. Digital self-coaching powered by artificial intelligence [PocketConfidant AI. Le self-coaching digital augmenté par l'intelligence artificielle]," Post-Print halshs-03438240, HAL.
    • Handle: RePEc:hal:journl:halshs-03438240
    as

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