IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-03293163.html
   My bibliography  Save this paper

ATOM, an Italian SME developing in Brazil

Author

Listed:
  • Giovanna Magnani

    (UNIPV - Università degli Studi di Pavia = University of Pavia)

  • Ulrike Mayrhofer

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Antonella Zucchella

    (UNIPV - Università degli Studi di Pavia = University of Pavia)

Abstract

The Italian family-owned company ATOM is a leading supplier of cutting systems for leather, soft and semi-rigid materials. The development of this small- and medium-sized enterprise (SME) has been marked by continuous innovation and internationalization, driven by a strong customer orientation. ATOM group - with four production units and ten sales subsidiaries worldwide - is a small company that has evolved in a way to be comparable with large multinationals. The group has achieved sustainable growth over the past few decades, mainly because of its development in emerging markets. The case-study focuses on the company's entry into the Brazilian market.

Suggested Citation

  • Giovanna Magnani & Ulrike Mayrhofer & Antonella Zucchella, 2021. "ATOM, an Italian SME developing in Brazil," Post-Print halshs-03293163, HAL.
    • Handle: RePEc:hal:journl:halshs-03293163
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    ATOM; SME; Brazil; emerging markets.;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-03293163. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.