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Le luxe : Entre prestige et marché de masse

Author

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  • Elyette Roux

    (ESSEC Business School)

Abstract

Le secteur du luxe français a vu sa croissance ralentir depuis les années 90. Il doit aujourd'hui intégrer les nouveaux comportements des consommateurs, des distributeurs et des concurrents. Cet article discute un certain nombre de tendances qui pourraient servir de base de réflexion aux responsables des marques : la sensibilité des consommateurs au prix, l'inflation de lancement de nouveaux produits, la durée de vie des produits, les effets de la promotion, les nouvelles donnes en matière de distribution et enfin, la qualité de service ainsi que la formation du personnel de vente.

Suggested Citation

  • Elyette Roux, 1994. "Le luxe : Entre prestige et marché de masse," Post-Print halshs-02926709, HAL.
    • Handle: RePEc:hal:journl:halshs-02926709
    DOI: 10.7193/DM.001.15-22
    as

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