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Typologie de consommateurs ou de situations de consommation ?

Author

Listed:
  • Bernard Dubois

    (HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

L'impact des variables situationnelles sur l'achat et la consommation a été demontré dans de nombreuses recherches. Le comportement du consommateur change : A différentes situations, différents comportements. Au lieu de se focaliser sur une typologie de consommateur, il est nécessaire de porter davantage l'attention sur les situations de consommation afin de mieux comprendre le comportement du consommateur. Les différences intra-individuelles sont aussi importantes que les différences entre individus.

Suggested Citation

  • Bernard Dubois, 1994. "Typologie de consommateurs ou de situations de consommation ?," Post-Print halshs-02926703, HAL.
    • Handle: RePEc:hal:journl:halshs-02926703
    DOI: 10.7193/DM.002.85-87
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    Cited by:

    1. LEMOINE, Jean-François & PLICHON, Véronique, 2000. "Le rôle des facteurs situationnels dans l'explication des réactions affectives du consommateur à l'intérieur d'un point de vente. / The Role of Situational Factors in the Understanding of Consumer Aff," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2000-04, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.

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