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L'achat transport : d'un marketing inversé à une stratégie logistique ?

Author

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  • Gilles Paché

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

Dans de nombreuses entreprises manufacturières, la gestion des transports relève encore d'une logique de marketing achat. Il en résulte un ensemble de dysfonctionnements dont l'article souhaite préciser la teneur à partir d'un cas réel issu du secteur textile français. La conclusion de l'auteur est que seule une stratégie logistique, prenant en charge l'achat transport, est apte à améliorer de manière significative les performances industrielles en termes de ponctualité et de délai.

Suggested Citation

  • Gilles Paché, 1995. "L'achat transport : d'un marketing inversé à une stratégie logistique ?," Post-Print halshs-02926636, HAL.
    • Handle: RePEc:hal:journl:halshs-02926636
    DOI: 10.7193/DM.004.55.61
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