IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-02926620.html
   My bibliography  Save this paper

Les panels consommateurs scannerisés

Author

Listed:
  • Dwight Merunka

    (IAE d’Aix-en-Provence)

  • Alain Quaghebeur

    (Secodip)

Abstract

Les données de panels de consommateurs étaient, jusqu'au début des années 1990, collectées en majorité au travers de relevés d'achat papier remplis par les panélistes et transmis aux sociétés de panels pour saisie, traitement et exploitation des résultats. Ce procédé de collecte des données est remplacé progressivement par une collecte utilisant la lecture optique des codes-barres, collecte pouvant s'effectuer au foyer des panélistes ("in-home scanning") ou dans les magasins fréquentés par les panélistes ("retail scanning"). L'objet de cet article est de présenter l'état des méthodes de collecte de données de panels consommateurs au niveau international, de discuter des avantages et inconvénients des différents systèmes et de montrer les avancées que présente la lecture optique. Les exemples de résultats sont extraits du panel scannérisé CONSOSCAN de chez SECODIP en France.

Suggested Citation

  • Dwight Merunka & Alain Quaghebeur, 1995. "Les panels consommateurs scannerisés," Post-Print halshs-02926620, HAL.
    • Handle: RePEc:hal:journl:halshs-02926620
    DOI: 10.7193/DM.005.95-105
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-02926620. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.