IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-02926619.html
   My bibliography  Save this paper

Politique environnementale dans la grande distribution

Author

Listed:
  • Bernard Guillon

    (UPPA - Université de Pau et des Pays de l'Adour)

Abstract

Il est possible d'analyser les transformations provoquées par l'éthique environnementale dans la stratégie marketing à travers une triple démarche : l'étude des comportements de la population cliente et l'évolution de la gamme des produits "verts"; l'analyse des actions destinées à maîtriser l'impact de l'activité commerciale sur son environnement naturel; l'examen des initiatives relevant de la participation de l'entreprise citoyenne à l'effort collectif du patrimoine naturel. C'est ce qui est fait dans cet article, appliqué au cas de la politique environnementale dans la grande distribution.

Suggested Citation

  • Bernard Guillon, 1995. "Politique environnementale dans la grande distribution," Post-Print halshs-02926619, HAL.
    • Handle: RePEc:hal:journl:halshs-02926619
    DOI: 10.7193/DM.005.85-93
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-02926619. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.