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Le consommateur face au télé-achat en France et aux États-Unis

Author

Listed:
  • Abdelmajid Amine

    (UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • André Fady

    (UR - Université de Rennes)

  • Marie-Louise Helies-Hassid

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Cet article analyse le rôle du consommateur dans la situation actuelle du télé-achat en France. Il explique la timide percée de ce nouveau mode de vente et montre dans quelle mesure l'évolution des mentalités et des comportements des français ajoutée aux innovations technologiques (multimédia et interactivité) sont favorables au développement notable de cette forme de commerce moderne dans la prochaine décennie.

Suggested Citation

  • Abdelmajid Amine & André Fady & Marie-Louise Helies-Hassid, 1995. "Le consommateur face au télé-achat en France et aux États-Unis," Post-Print halshs-02926612, HAL.
    • Handle: RePEc:hal:journl:halshs-02926612
    DOI: 10.7193/DM.005.63-70
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