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Gammes de produits, gammes de prix et image-prix

Author

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  • Richard Ladwein

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

Abstract

Les choix des consommateurs portent sur les produits mais aussi sur les gammes de produits. Dans ce contexte l'étude des gammes de prix est particulièrement importante. Cet article développe à partir des configurations de choix, l'évaluation de la relation offre-prix.

Suggested Citation

  • Richard Ladwein, 1995. "Gammes de produits, gammes de prix et image-prix," Post-Print halshs-02926578, HAL.
    • Handle: RePEc:hal:journl:halshs-02926578
    DOI: 10.7193/DM.006.103-109
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